Solving problems through design.
I’m a creative leader who builds brands and the teams behind them. My work weaves art, fashion, and technology to shape how brands look, feel, and connect with culture worldwide.
Most recently, I led the creative team at GOAT and served as publisher of its print magazine, GREATEST. As VP and Head of Creative, I led a team of designers, writers, and editors alongside our internal production studio. Together, we created work that raised our brands’ visibility and helped drive the app to #3 overall and #1 in Shopping on the Apple App Store. Highlights included a partnership with Paris Saint-Germain featuring football’s GOAT, Messi, collaborations with brands like Maison Margiela, Burberry, and Nike, and a short film with visionary director Gabriel Moses, which I helped executive produce.
Previously, at Squarespace, I launched the MAKE IT brand platform through the stories of creators including artist Daniel Arsham and brought Keanu Reeves’s story to life in a Super Bowl campaign directed by Jonathan Glazer.
At BBH, I led the team that helped Google bring its new entertainment venture, PLAY, to market and created a content series featuring talent across music and entertainment, including Jack Black, James Franco, and DEVO. We helped grow the business to over $1 billion in revenue within its first year.
Most recently, I led the creative team at GOAT and served as publisher of its print magazine, GREATEST. As VP and Head of Creative, I led a team of designers, writers, and editors alongside our internal production studio. Together, we created work that raised our brands’ visibility and helped drive the app to #3 overall and #1 in Shopping on the Apple App Store. Highlights included a partnership with Paris Saint-Germain featuring football’s GOAT, Messi, collaborations with brands like Maison Margiela, Burberry, and Nike, and a short film with visionary director Gabriel Moses, which I helped executive produce.
Previously, at Squarespace, I launched the MAKE IT brand platform through the stories of creators including artist Daniel Arsham and brought Keanu Reeves’s story to life in a Super Bowl campaign directed by Jonathan Glazer.
At BBH, I led the team that helped Google bring its new entertainment venture, PLAY, to market and created a content series featuring talent across music and entertainment, including Jack Black, James Franco, and DEVO. We helped grow the business to over $1 billion in revenue within its first year.