Solving problems through design.

Hi, I’m Josh 👋. I’m a creative leader who builds brands and the teams behind them. My work weaves art, fashion, entertainment, and technology to shape how brands look, feel, and connect with culture worldwide.
Most recently, I led the creative team at GOAT and served as publisher of its print magazine, GREATEST. As VP and Head of Creative, I led a team of designers, writers, and editors alongside our internal production studio. Together, we created work that raised our brands’ visibility and helped drive the app to #3 overall and #1 in Shopping on the Apple App Store. Highlights included a partnership with Paris Saint-Germain featuring football’s GOAT, Messi, and a short film with visionary director Gabriel Moses, which I helped executive produce.
Previously, at Squarespace, I launched the MAKE IT brand platform through the stories of creators including artist Daniel Arsham and brought Keanu Reeves’s story to life in a Super Bowl campaign directed by Jonathan Glazer.
At BBH, I led the team that helped Google bring its new entertainment venture, PLAY, to market and created a content series featuring talent across music and entertainment, including Jack Black, James Franco, and DEVO. We helped grow the business to over $1 billion in revenue within its first year.
Most recently, I led the creative team at GOAT and served as publisher of its print magazine, GREATEST. As VP and Head of Creative, I led a team of designers, writers, and editors alongside our internal production studio. Together, we created work that raised our brands’ visibility and helped drive the app to #3 overall and #1 in Shopping on the Apple App Store. Highlights included a partnership with Paris Saint-Germain featuring football’s GOAT, Messi, and a short film with visionary director Gabriel Moses, which I helped executive produce.
Previously, at Squarespace, I launched the MAKE IT brand platform through the stories of creators including artist Daniel Arsham and brought Keanu Reeves’s story to life in a Super Bowl campaign directed by Jonathan Glazer.
At BBH, I led the team that helped Google bring its new entertainment venture, PLAY, to market and created a content series featuring talent across music and entertainment, including Jack Black, James Franco, and DEVO. We helped grow the business to over $1 billion in revenue within its first year.